Everything you always wanted to learn about music business
Initiative Pop is a funded education program for musicians and young business professionals in the Greater Region and beyond.
JOIN A COMPLETE MUSIC BUSINESS EDUCATION PROGRAM:
MARKETING, PROMOTION, MENTAL HEALTH, FINANCES, ORGANISATION, …
our goal
Initiative Pop has tasked itself with providing young and ambitious participants in the music market, with a contemporary and efficient tool kit for the independent realization of own projects in the fields of music management, booking, promotion, distribution and many more.
According to the motto “Learn to DIY!” Initiative Pop helps its participants to acquire important and contemporary skills, in the fields of Content-Creation, Business Development, Networking, Marketing & Communication, to develop their fresh music business idea into a long-term successful business.
The unique characteristic of Initiative Pop lies in the cross-border cooperation between the various players of popular music in the Greater Region (France, Belgium, Luxembourg, Saarland and Rhineland-Palatinate) & the extensive networking of these players is an essential part of Initiative Pop.
target group
Young professionals & ambitious participants in the music market
Initiative Pop is a program made for all young artist, fresh music market players and beginning entrepreneurs of the greater region, who are ready to learn and grow. The focus lies on popular music culture, in which bands and artists from any music genre are located, as well as all other players such as bookers, organizers, promoters, publishers, label operators and many more.
“Initiative Pop gave me a nice push to get back into a field I really enjoy, by giving classes not only on communication or marketing skills, but also on emotional and psychological tools, which I think are often overlooked.” more
— Marion Cliquennois (Student 2022)
“My favorite workshop was the one with Mirko Gläser, which focused on releasing an album and provided numerous insightful tips.” more
— Pascal Forneck (Student 2022)