COntent
Initiative Pop is a modular music business education program, designed for artists, managers, and music business participants from the Greater Region. Each module is led by a long-term music business professional, who occasionally hosts guests specializing in dedicated topics.
The whole program is set up by high quality music business stakeholders from the Greater Region. Providing valuable infrastructure, networks and expertise.
Marketing &
DistriBUtion
Release Planning & Distribution
Digital Marketing & Social Media
Streaming & Licensing
Sync & Brand Partnerships
Mirko Gläser is the founder of the hybrid music agency UNCLE M and has been an active part of the European music scene for over 25 years. In the early 2000s, Mirko shaped the careers of bands like The Gaslight Anthem, Flogging Molly, and Gogol Bordello as a label manager and was honored with multiple Impala Awards. As a PR and marketing manager, he worked with bands such as Donots, Boysetsfire, Parkway Drive, and Itchy for many years and played a key role in establishing now well-known artists like Blackout Problems, Hi! Spencer, and Kochkraft Durch KMA.
COMMUNICATION
& HEALTH
Business Communication training
Consciousness Training
The Artist's Journey
How to manage your mental health
Since 2013 Franziska Lauter has been running her own practice in the middle of Berlin as a graduate psychologist. Her specialisation lies in the bearding of creatively working people, especially from the music industry. She is a guest lecturer at the Berlin School Of Popular Arts in Musician Psychology and works as a consultant for different organisations such as Funk and various music labels. Before that she worked as a full-time music producer and singer and toured ar ound the world as part of many projects. In 2020 she co-founded the MiM Association which is concerned with mental health in the music industry.
Booking &
Live Industry
Live Market & Touring Standards
Booking & Ticketing
Financing & Sponsoring
With the goal of discovering all facets of the music industry, Philipp Oppenhäuser has worked in booking, promotion and marketing for European festivals, well-known tour promoters, music export offices and showcases.
Living in Hamburg, he has been working in the international music industry for 10 years, but is still connected to his home Koblenz as part of the pop.rlp board. In 2019, he launched "Mechanik" together with Fritz Kröber. As a team they help solving problems in the current industry: mgmt pr funfunfun
Vision &
Organisation
Artist/Business Vision & Mission
Methods for Efficient Self-Organization
Finances & Insurance
Florian Sczesny is a German founder, artist and songwriter, with over 10 years of professional experience in the cultural industry. In addition to a multi-year engagement at BMG Rights Management as author & composer (e.g. Yvonne Catterfeld), numerous studio productions, international live concerts (e.g. EMMA6) and extensive experience as a concept developer and project manager (e.g. Music Moves Europe), he founded an innovation & event agency called KULTUR & VERGNÜGEN in 2023.
