application info 2023


Here you will find all the important information about this year's application process. Read everything carefully and get in touch with us if any further questions appear.
We look forward to receiving your application!

APPLY NOW

- THE APPLICATION PHASE HAS ENDED -
WE WILL INFORM FUTURE PARTICIPANTS ASAP

WHAT DO YOU GET?

A FULL MUSIC BUSINESS EDUCATION PROGRAM:
MARKETING, PROMOTION, MENTAL HEALTH, FINANCES, ORGANISATION, …

  • 6x Online workshops (each approx. 90-120 min.)

  • 6x Real-Life workshops (3 full days) in Saarbrücken, Germany

  • including Hotel & Catering

  • 2x Slots (60 minutes each) for individual consulting

  • Community & network access


HOW DOES IT WORK?


WHO CAN APPLY?

  • Newcomer artists/musicians & young music business starters

  • From the Greater Region: Germany, France, Belgium, Luxembourg

  • At least 18 years old

  • Fluent in English (at least B2 Upper Intermediate – language level)

  • Have time for a one month long education program and will participate (approx. 40 hours total)

  • Aim at being successful in your field of interest

  • Are open-minded, committed, able to cooperate and to take criticism


WHAT DOES IT COST?

You will exclusively get:

  • 6x Online workshops (each approx. 90-120 min.)

  • 3x full days of education (6x Real-Life workshops) in an education hub in Saarbrücken, Germany

  • including hotel & catering

  • 2x Slots (60 minutes each) for individual consulting

  • Community access

Cost: 190,00 Euro per person (already discounted & funded by the German government)


TIMETABLE

VIDEO INTERVIEWS FOR APPLICATION (ONLINE VIA GOOGLE MEET)

2nd October 2023 (in the evening)

ONLINE WORKSHOPS: 6X WORKSHOPS EACH 90-120 MINUTES IN THE EVENING (ONLINE VIA GOOGLE MEET)

24th October 2023: How to approach marketing and communication beyond social media (by Norman Fleischer)

25th October2023: How to make a financial plan & get funding (by Nina Graf)

02nd November 2023: How to do booking (by Philipp Oppenhäuser)

07th November 2023: How to do touring & concerts (by Philipp Oppenhäuser)

09th November 2023: How to do professional business communication (by Franziska Lauter)

14th November 2023: How to do promotion (Part 1) (by Philipp Oppenhäuser)

OFFLINE WORKSHOPS: 6XWORKSHOPS IN 3X FULL DAYS (IN SAARBRÜCKEN, GERMANY)

17th, 18th & 19th November 2023: Real-Life Meeting (6 workshops in 3 full days, Hotel and Catering included)

INDIVIDUAL CONSULTING SLOTS: 60 MINUTE SLOTS (ONLINE VIA GOOGLE MEET)

1-2 Slots for individual help from the 1st to the 7th December 2023

FAQ

  • The Greater Region is located in the historic core of Europe, less than 300 km away from Paris, Brussels, Rotterdam and Frankfurt and less than 600 km away from London, Berlin, Prague and Milan. Geographically, the Greater Region is placed in the middle of the large metropolitan areas of Brussels, Rhine-Ruhr, Rhine-Main, Rhine-Neckar, Basel-Mulhouse and Paris. It is composed of the following subregions:

    Germany: Saarland and Rhineland-Palatinate

    France: Lorraine, now part of the Grand Est region

    Luxembourg: the Grand Duchy of Luxembourg

    Belgium: Wallonia, the Fédération Wallonie-Bruxelles and the German-speaking community

    On January 1, 2015, the Greater Region counted more than 11.5 million people. This corresponds to 2.3% of the total population of the European Union (EU-28). With four million people Rhineland-Palatinate is by far the most populous sub-region closely followed by Wallonia with 3.6 million people (including the German-speaking community of Belgium with 76,000 people). In third place stands Lorraine with 2.34 million people at the beginning of 2013 (plus 3.21 million residents from the rest of the Grand Est region).

    Saarland and Luxembourg as the smallest subregions count half or a little bit more million people (source: grossregion.net).

  • Young professionals & ambitious participants in the music market.

    The target group of Initiative Pop is all Young Business Professional, young artist, fresh music market player, beginning entrepreneurs of the greater region, who will participate on a regular basis (digital / analog). The focus lies on popular music culture, in which bands and artists from any music genre are located, as well as all other players in the music market (bookers, organizers, promoters, publishers, label operators, etc.).

  • 6x Online. 6x in real life.


  • • High motivation and interest for several aspects of the music industry

    • Attendance to the full online training program

    • Attendance to all physical meetings

    • Creative ideas & active participation

    • Regular calls with the docents & guest lecturers to work on detailed questions, challenges, & next steps

    • Willing to work in a team with other like-minded people on a regular basis

    • Being open-minded, committed, able to cooperate and to take criticism

    • Light reporting of the individual learning progress & important milestones on a regular basis

  • • You’re a Young Business Professional, young artist, fresh music market player, beginning entrepreneur

    • You want work in the music business (long term) and have already made first steps

    • You are from the Greater Region (GER/FR/BEL/LUX). More on the Greater Region on initiative-pop.eu

    • You aim at being successful in your field of interest.

    • You are open-minded, committed, able to cooperate and to take criticism

    • You want to establish a business in the music business

    • You’ve already made first experiences on the music market and maybe already finished your first qualification in this field

  • • Motivation

    • Expressiveness of the participant's vision for his/her future in the music industry

    • Previous experiences (always striving to form a learning group as efficient as possible)

    • Digital competence

    • Fluent in English

    • Gender balance

    • Geographical diversity (every involved country will be equally represented)

    • Balance in terms of the applicant's background

  • Don't worry! We are open for questions of any kind!

    Please write to hi@initiative-pop.eu